What were they thinking

A caught a Chrysler 300 spot last night during the Olympic Opening Ceremonies that kind of made me scratch my head.

It referenced the new Harrison Ford movie, "Firewall" and told us to watch for the new 300 in the movie. As if we're going to stand in line so we can see the car.

Ya know - we get it with the product placement and the giveaway notion but this just seems like such a bad idea.

Somebody somewhere will certainly trumpet it as a success. Your thoughts? Anyone...anyone?