Men, Women Online in Almost Equal Numbers; Use Web Differently

29 Dec 2005

The proportion of women to men who go online has mostly evened out, according to a new report from the Pew Internet & American Life Project, but what they do when online remains different: men are more likely to look at weather and news sites, download music, and find financial information, whereas women seek health and medical info, email, and look up directions, writes Mediapost (via MediaBuyerPlanner). According to the report, titled "How Women and Men Use the Internet," 68 percent of men are internet users, as are 66 percent of women. Six years ago, those proportions were 49 percent and 44 percent, respectively.

Some 52 percent of men currently use broadband at home, while only 48 percent of women do.

However, women under 30 and black women are ahead of male peers, writes the E-Commerce Times. Some 60 percent of black women are online, compared with 50 percent of black men; 86 percent of women ages 18-29 are online, compared with 80 percent of men that age.

Older women, though, trail older men: 34 percent of men age 65 and older are online, compared with 21 percent of women in that age group.

Source: http://www.marketingvox.com/

This should be a proverb.

If you have nothing to look forward to but a paycheck each week, you are wasting your time.

(Forwarded to me by "Z")

Who has time for this?

I read an article the other day in BusinessWeek about the MySpace generation (Click Here for the BW Podcast) and was blown away about how connected the kids are today. What especially got me was the fickleness of the crowd in terms of "what's in" and the half-life of basically anything.
Nobody wants to be interuppted (we knew that)

So how do we mass produce a customized world? :)

How do we mass market a GENUINE one-to-one user/client/customer experience? The key word is genuine.

I hate voice mail systems...and nothing infuriates me more than the cheerful computer voice that is guiding me through the prompts in "order to serve me better" when I'm already pissed off - only to be transferred to a bored tech rep in Delhi.

Here's our big marketing challenge. No one wants to be sold anymore (but did they ever???) - they're too clever. TV and radio are a waste of money (so they say). Print is dead (so they say) - but has anybody clicked through a banner ad lately? Anyone

There's a bit of a backlash with podcast advertising. The purists are at arms. You can't do that they say. People don't want to have to listen to advertising. So we do it for free...for now. Remember a decade a go when we first got involved with this here world wide web. No one will pay - you can't advertise! You'll just commercialize it! (...yeah...that's the point.)

So here we are chewing up bandwidth and spending our time producing, posting and downloading content to share with the billions and trying to make a buck off of it. Why? Because I built my portfolio 15 years ago thank you and my pro-bono plate is full. :)

There's a billion blogs out there and somehow you found this one! :)

SIDENOTE: I spent 47 seconds this morning deleted 73 spam emails selling me everything from viagra to geniuine faux swiss watches that would make me sexier for the ladies and the shady bastards fill it with babble to fake out the software I installed just so I wouldn't get this drek in the 1st place.

Does this work? Seriously? It would have to - just by sheer numbers but I can't imagine anyone opening up Outlook and going "Oh my god, ya know - I was thinking about buying some Cialis over the internet. Good thing this came".

So Anyway - who has time for all of this. I'm telling you - we're going to tip over and revert to one on one selling the old fashioned way. People buy people (not a typo).

Hmmmph...I desist. c-ya