Online Search
I came across a great article. Here's an excerpt.
Popularity of Online Search Is Skyrocketing
By Jennifer LeClaire
www.TechNewsWorld.com
"The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior," said Ken Cassar, senior director of analytics, Nielsen//NetRatings. "Online search is the primary tool most people rely on to do everyday research."
It seems everyone is searching for something -- and Nielsen//Netratings (Nasdaq: NTRT) is proving it.
The Internet media and market research firm on Thursday reported that the number of online searches across 60 search engines grew 55 percent year-over-year to nearly 5.1 billion in December 2005. By contrast, there were 3.3 billion searches conducted via search engines in December 2004.
While the number of online searches online swelled, the number of people connecting to the Internet rose a mere 3 percent to 207 million people in the U.S.
"The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior," said Ken Cassar, senior director of analytics, Nielsen//NetRatings. "Online search is the primary tool most people rely on to do everyday research."
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