It's Not About You

Take a look at your marketing materials. Are they telling your prospects how they can benefit by taking advantage of your products or services or do you drone on about mission statements, features, corporate history and the like?

It's not about you.

It's about how you can make your client smarter, sexier, stronger or more interesting.

Enough already...

Alright...I think we've beaten this iPod tie in thing to death already.

Who is supposed to stand out when everyone is doing it?

Same thing goes for the MySpace subdomain.

Tired.

Everybody wants to work in Marketing....

Now that the game is over and a million bloggers are laying out their thoughts, here are mine:

1. Whose idea was it to have Cirque du Soleil throw together the pregame show? Boring. Boring. Boring. The pregame show will be available for viewing on Bravo.
2. Ford lost $12.7 billion last year. Glad to see they had a couple extra million to throw at SuperBowl ads. Ahem...bold move.
3. Prince is God...and still, the only man on the planet who can wear women's accessories without anyone questioning his manliness (nice scarf dude). Also proved he could play the guitar instead of just wearing it as a shield. Loved the Foo Fighters nod. He is/was/always will be a musical genius.
4. I loved Coke's "Grand Theft Auto" spoof. I was like ahhhhh great - yet another shoot 'em up game. Delightful twist.
5. The "Dude, Did You See That?"award goes to the Snickers Kiss. 100 million guys yelled "Ohhh dude" at once. Shocking? Mildly. Make me wanna pick up a Snickers bar? Hmmm...gimme a Twix.
6. ...and finally, I'd like to throw a smirking half-nod to Go Daddy who inspired the headline to this post - because, you know, marketing is all about partying with scantilly clade supermodels. Which is, after all, why I got involved in marketing.

All in all, not as creative as in the past but at least Burger King didn't run anything stupid this year. (PS - did Apple run anything?)