Wednesday, March 08, 2006

The worst sales letter I've seen in a while

I just got the most condescending sales letter I think I've ever seen courtesy of PBS.

"We decided to respect your intelligence - to use the power of television to strengthen our communities with preeminent programming and services that enrich, respond and relate to your life".

Should I even get started on my opinion on parasitic intelligentsia?

Read it here (PDF).

Don't ever do this...Don't ever alienate. Don't ever assume and don't ever get haughty.

Monday, March 06, 2006

More borrowed interest

I caught a bunch of promos yesterday on FX for their new race-bending show "Black. White" - which I have to say looks pretty interesting (even for a reality TV hater like me).

What I really dug was that at the end of the promo, they directed viewers to a "MySpace" site.

I hit the site this morning and there are nearly 27,000 "friends" listed on the site and 1,200 posts.

Brilliant use of a cool online site to bring and added element of hipness to this show.

Nice move....whoever you are. :)

Take a look at www.myspace.com/blackwhite

Friday, March 03, 2006

Laser Display May Create 3D Ads in the Sky

How cool is this???

Japanese researchers have developed a laser display which can produce "real" 3D images in the air, instead of the pseudo-3D images on two-dimensional planes created by current devices, according to an article in New Scientist (
via Roland Piquepaille in his Emerging Technology Trends blog). While these displays are still in demonstration stage, they could soon be used to shine giant 3D ads in the air.

The system has been built by the National Institute of Advanced Industrial Science and Technology (AIST) and Keio University, in collaboration with Burton Inc.