The Dumb Tagline of the Year Award

It comes from the people that brought you DEP gel, Duck Tape, Coast, Purex and other fine products.

We present this find slogan: "A brand like a friend".

Which Google spits out as "eine Marke mögen einen Freund."

This gem is courtesy of Henkel. Maybe it made more sense in Germam...is Henkel a German company? Ohhh those whily Germans.

Henkel is my friend...aren't they yours?