Wednesday, March 08, 2006

The worst sales letter I've seen in a while

I just got the most condescending sales letter I think I've ever seen courtesy of PBS.

"We decided to respect your intelligence - to use the power of television to strengthen our communities with preeminent programming and services that enrich, respond and relate to your life".

Should I even get started on my opinion on parasitic intelligentsia?

Read it here (PDF).

Don't ever do this...Don't ever alienate. Don't ever assume and don't ever get haughty.

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