More borrowed interest

I caught a bunch of promos yesterday on FX for their new race-bending show "Black. White" - which I have to say looks pretty interesting (even for a reality TV hater like me).

What I really dug was that at the end of the promo, they directed viewers to a "MySpace" site.

I hit the site this morning and there are nearly 27,000 "friends" listed on the site and 1,200 posts.

Brilliant use of a cool online site to bring and added element of hipness to this show.

Nice move....whoever you are. :)

Take a look at www.myspace.com/blackwhite