Advertisers Say Google Ads Work Best

Most marketers - 71 percent - think Google search ads are effective, compared with 62 percent saying so about Yahoo and 49 percent about MSN, reports MediaPost, citing a survey by Outsell.

Advertisers who thought Google performed best were the ones with the smallest marketing budgets: Those who said Google ads were "extremely" effective had total budgets averaging $3.7 million, whereas the budgets of those saying Yahoo and MSN were extremely effective averaged $4.6 million.

Outsell also predicted that spending on online marketing would grow 19 percent this year, with search increasing 26 percent.

Source: http://www.marketingvox.com