The worst sales letter I've seen in a while
I just got the most condescending sales letter I think I've ever seen courtesy of PBS.
"We decided to respect your intelligence - to use the power of television to strengthen our communities with preeminent programming and services that enrich, respond and relate to your life".
Should I even get started on my opinion on parasitic intelligentsia?
Read it here (PDF).
Don't ever do this...Don't ever alienate. Don't ever assume and don't ever get haughty.